These social media templates comprehend every stage of the social marketing journeying. From planning and creating content, to publishing posts and measuring results.

Fill up them, customize them, and save yourself a ton of time. Information technology's that unproblematic.

You'll see results, too.

social media strategy template preview

Whether you're starting from scratch or looking to improve your current social marketing strategy, you need this essential social media template.

The social media strategy template makes it piece of cake to:

  • Prepare social media goals that atomic number 82 to existent business results
  • Ameliorate target your ideal customer
  • Assemble intel on the contest so yous tin stay ahead
  • Encounter what's already working and what's not
  • Create or improve your social media profiles
  • Develop a thoughtful content strategy and set a publishing schedule you can stick to
  • Track your progress and adjust your plan as needed

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Likewise utilize information technology to track results and present the plan to your boss, teammates, and clients.

social media audit template preview

This social media template template will show what is and isn't working on social media—and what to do next. It's also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience.

Gathering these insights will help yous get the most out of your social marketing budget and resources.

Go the free social media audit template. To use information technology in Google Docs, click the "File" tab and then select "Make a copy…" from the dropdown bill of fare.

Bonus: Our guide to conducting a social media inspect volition walk you through each step of the process.

3. Social media content agenda

content calendar template preview

This is one of the most important tools to include in your social media toolkit.

A social media content agenda lets you lot plan and schedule all your social content in accelerate for maximum impact.

It will also assistance you:

  • Identify and make full gaps in publishing
  • Remember important dates and events
  • Find your platonic content mix
  • Ensure your content is fresh and performing well
  • Collaborate with teammates and effectively allocate resources

Get the gratuitous, customizable social media calendar template. To use it in Google Docs, click the "File" tab and and so select "Make a copy…" from the dropdown menu.

If you need help customizing the template, or you lot're looking for more content calendar examples, check out our guide to creating your own social media content calendar.

4. Editorial content agenda

editorial calendar template preview

Another blazon of social media template favored by social media pros is the editorial content calendar.

Information technology compiles all your content projects into one certificate to help you plan and schedule each release.

The easiest way to organize a content calendar is by using a carve up tab for each month within Google Sheets or an Excel spreadsheet. Activities can be cleaved down past solar day or hour, depending on the volume and cadence of your publishing schedule.

Your editorial calendar should include basic information almost each of these projects:

  • Title or description of the content
  • Links to supporting documents, like content briefs
  • Author or writer
  • Deadline
  • Channels y'all programme to promote information technology on

Become the basic editorial calendar template and add together columns or rows as required. To utilize it in Google Docs, click the "File" tab and so select "Brand a copy…" from the dropdown bill of fare.

social media analytics template preview

Recording and analyzing social media performance is key to proving the value of your efforts.

Bonus: Become a free social media strategy template to rapidly and easily plan your ain strategy. Likewise use it to rails results and present the plan to your dominate, teammates, and clients.

Go the template now!

Just where to begin?

We've created a template with tabs to go on track of key metrics for unlike social networks, including…

  • Followers gained/lost
  • Engagement
  • Shares
  • Views
  • Click-throughs
  • And much more

But every strategy is different, and so feel costless to supervene upon the example metrics with the ones that matter to your make.

Get the free social media analytics written report template. To utilize it in Google Docs, click the "File" tab and and so select "Make a copy…" from the dropdown carte.

If you're new to functioning tracking, exist sure to read our beginner'southward guide to using social media analytics. The article includes a list of analytics tools that make reporting even easier.

social media report template preview

This social media template is for presenting results to your dominate, clients, teammates, or any other stakeholder.

Yes, it will include difficult data captured in the analytics study template. But, information technology also includes space for context and analysis. Both are of import to include when presenting to people who aren't every bit close to social media as you are.

Use this template to brand recommendations, share lessons learned, and make recommendations for future tactics.

Get the free social media reporting template. To utilize it in Google Docs, click the "File" tab and then select "Make a copy…" from the dropdown carte du jour.

Read our step-by-footstep guide on how to report your social media results for maximum touch.

social media image size cheat sheet preview

Okay, calling this a social media template might be a fleck of a stretch, but it will save you fourth dimension on social.

The quick-reference cheat canvas has all the recommended image dimensions for every network. Profiles photos, header images, ads—everything.

You need to go these right. Compelling images help you take hold of people'southward attention and make a good first impression.

Get the always-up-to-engagement social media epitome size crook sheet.

social media bio templates preview

Your bio plays a large role when it comes to compelling people to follow and engage with your brand on social media.

A bio on whatever network should address five key pieces of information:

  • Who you are
  • Where you work
  • What you do
  • Your brand's tone
  • How someone can go in touch with yous

To make sure you cover your bases, we've created piece of cake-to-use templates from bios of top brands on social media so you can create your own in no fourth dimension.

Only fill up in the blanks and copy and paste the concluding product into your profile.

Get the free social media bio templates for every network. To use them in Google Docs, click the "File" tab and then select "Brand a copy…" from the dropdown card.

Bonus: read our guide to writing the perfect social media bio for every network.

bulk schedule social media template

Publishing or scheduling social media posts across multiple networks one-past-one can be a large bleed on your most precious resource: fourth dimension.

But if you use Hootsuite's social media management tool you can upload up to 350 social media messages at once across multiple networks.

Check out this short how-to video, or read on for the pace-by-footstep instructions and go the template.

Here are the instructions in text format…

Create a .CSV file of all the social messages you'd similar to upload, placed in a specific format:

  • Column A: Appointment and time (24-hour time). The accepted date formats are below. Choose i format and use information technology exclusively throughout:
    • day/calendar month/year hour:minute
    • calendar month/day/year hr:minute
    • year/month/day 60 minutes:minute
    • year/twenty-four hour period/month 60 minutes:minute
  • Column B: Your message. For Twitter there is a limit of 280 characters, including the URL (which reserves at nigh 23 characters).
  • Cavalcade C: URL (optional). Enter the full URL. You can choose to have these automatically shortened to Ow.ly links.
  • Times must be gear up in the hereafter (at to the lowest degree 10 minutes from upload time).
  • Posting times must end in either a five or a 0, i.e. 10:45 or 10:50. Define only one postal service per time slot.
  • Duplicate posts are not allowed (information technology'southward bad social media practice).

Unfortunately Excel often causes formatting bug, so nosotros don't recommend using it to build your spreadsheet. We prefer using Google Sheets for creating CSV files. You can as well utilise TextEdit (1.vii+) or TextWrangler.

Annotation: If yous determine to use Excel, y'all'll need to tell Excel that that information in column is text and not to exist changed or information technology will endeavour to convert your dates into a different display that volition fail your upload.

Get the costless, pre-formatted social media message bulk upload template. Open and customize it in Google Docs or whatever plan that accepts CSV files.

preview of social media proposal template

This template is for freelance social media professionals and social media agencies.

A social media marketing proposal is a document in which you advise a set of social media marketing services for a potential client. You'll outline the specifics of the piece of work you propose to do for the client, including a timeline and budget and how you lot plan to work together.

With the right details in identify, yous're well positioned to establish a good working relationship with a new customer.

Get the gratis, pre-formatted social media proposal template. To use it in Google Docs, click the "File" tab and so select "Make a copy…" from the dropdown menu.

xi. Brand pitch template

brand pitch template preview

If you're a relatively new influencer, finding a expert brand partnership can aid build your portfolio and brownie.

However, lots of pitches fall apartment considering they haven't been thoughtfully crafted and tailored for the specific brand. If yous've sent lots of pitches and haven't seen results, you might be missing ane of the 7 elements every brand pitch must include.

Unlock our free, customizable brand pitch template to successfully achieve out to the brands and lock down the influencer partnership of your dreams.

Get the free, customizable brand pitch template. To employ it in Google Docs, click the "File" tab and then select "Brand a re-create…" from the dropdown card.

12. Influencer marketing strategy template

influencer marketing strategy template preview

Use this social media template to help program your next influencer partnership or campaign—on any social network.

Get the free influencer marketing strategy template. To use information technology in Google Docs, click the "File" tab so select "Make a copy…" from the dropdown menu.

13. Buyer persona template

buyer persona template preview

Use this important social media template to conduct customer research and better target your audience by creating personas for your ideal client(s).

Get the free heir-apparent persona template. To use information technology in Google Docs, click the "File" tab and then select "Make a copy…" from the dropdown menu.

xiv. Instagram carousel templates

An Instagram carousel is a post with multiple photos or videos that can exist viewed by swiping or clicking left. Upwardly to x images or videos can be added and shared as a unmarried post on the feed. They get, on average, 1.4x more than reach and 3.1x more engagement than regular posts on Instagram.

Get 5 free, professionally designed Instagram carousel templates. To use it in Canva, click the "Utilise template".

15. Instagram Stories templates

If you're looking to create clean, polished, and consistently fashionable Instagram Stories for your brand, Instagram Stories templates are the fashion to go. Salvage time customizing these professionally designed ones with a few simple clicks in Photoshop.

Get 5 free Instagram Stories templates. To use them in Photoshop, unzip the file, double-click the style of template you want to use, and then double-click the .PSD file.

sixteen. Instagram presets

Go out the professional photo editing to, well, the professionals!

Instagram presets are predefined edits that allow you to transform images in a single click. In other words, they're fancy filters—like the ones in your Instagram app, except better. These presets can be downloaded on your computer or phone using Lightroom (a popular photo editing app).

Go 5 free Instagram presets. To utilize them, unzip the file, and open up the .DNG files in Lightroom on your phone or calculator.

17. Instagram highlight icons and covers templates

instagram highlight icons on Jillian Harris's profile

Instagram Highlight covers make a bang-up start impression.

Located right below the bio section of your Instagram profile, they provide a polished wait for your Instagram Highlights and draw attending to your best Instagram Story content.

Go 40 free Instagram highlight icon templates. To use them, unzip the file and upload the icons y'all desire to Canva, add together a background colour, and send them to your phone to add them to your Instagram profile.

18. Facebook cover photo templates

facebook cover photo template preview

When someone visits your Facebook page, the beginning thing they come across is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your contour'south headline, a big, bold banner image that introduces your make to potential Facebook followers.

Here's a popular Facebook encompass photo from Hootsuite's Facebook page:

Get 5 gratuitous Facebook encompass photo templates. To use them, unzip the file and double-click the image files to open up them in Photoshop.

19. Facebook group policy templates

facebook group policy template preview

If you want your group to be a civilized clubhouse and non the wild westward, setting some rules is a good place to outset. Use our templates for three different types of Facebook group policies to get started.

Get 3 free Facebook grouping policy templates. To use them in Google Docs, click the "File" tab and then select "Make a re-create…" from the dropdown menu.

social media style guide template preview

A style guide for social media ensures all the squad members who talk and write about your brand do so in a consistent way that supports your brand image and goals. Make sure your social media mode guide doesn't miss whatsoever of import sections by using our free template.

Get a free social media style guide template. To use it in Google Docs, click the "File" tab and then select "Make a copy…" from the dropdown bill of fare.

Dear these social media templates? Relieve fifty-fifty more time on social media with Hootsuite. From a single dashboard you can manage all your accounts, schedule posts, engage your audience, meliorate performance, and more. Try information technology free today.

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