Examples of Great Social Media Marketing

Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rising, meme marketing has transformed hundreds of brands social media market strategies.

No matter what social media yous use, you can't escape the millions of memes that are posted daily.

Known for their funny and unique sense of humour, these memes that started off as inside and funny jokes, are now being used by brands to boost their social media following.

In fact, memes are and then popular that there are even plenty of social media profiles that are defended to simply posting funny memes to their followers.

With the power to go viral and increase make exposure, these memes are now being utilized by many brands as their core social media strategy. Although, not every brand that uses them has been successful.

To bear witness you the power of meme marketing and how brands are capitalising on this marketing strategy, nosotros're taking a wait at some excellent and not and then excellent examples of these memes.

By the end of this article, you'll accept a expert thought of what meme marketing is, why its so beneficial, and how y'all can make your own effective memes.

Before nosotros dive into the benefits and examples of marketing with memes, permit's take a quick rewind and a closer look at what memes are.

What Are Memes?

A meme (pronounced meem, non me me) is a concept, joke or catchphrase that is shared online for humorous purposes. Most memes usually have the format of an image, but they can also be videos or just text.

Memes take been effectually since the early-mid-1990s when the net was condign popular simply in contempo years have exploded and show no signs of stopping.

These memes often take certain formats based on the joke and are re-made and shared past other users who continue the trend. 1 of the first memes that became popular in the early on 2000s is this owl which was often used as a response in online conversations.

But with new meme formats and templates being created every twenty-four hour period, keeping up to engagement with the latest memes is as socially important as keeping up with the latest fashion.

At present you've got a good thought of what a meme is, why are they then useful when information technology comes to marketing?

The Benefits Of Meme Marketing

When it comes to marketing, there are enough of benefits of memes that allow them to connect with audiences much better than traditional methods.

One of the best benefits of memes is that they are very easy and cheap (mostly gratis) to brand. With plenty of free online meme creators available, unlike other methods of advertisement, y'all can create a whole range of memes for gratis which greatly increases your chances of a return on investment.

Aside from being able to create these memes on a whim without whatsoever real planning required, these memes also take a smashing chance to go viral. Going viral is the scenario that every brand and business dreams of.

Not only does it profoundly increase your brand exposure, but it tin also drive a huge swarm of traffic to your website.

Different other types of marketing out there, memes are specifically good at targeting the younger generation with their sometimes weird and confusing jokes.

Meme Marketing Examples

To give you an idea of how brands are using memes to not bad success, here are some of the nearly successful meme marketing examples in recent years.

Netflix Meme Marketing

Known for its large online social media following, Netflix currently has over half-dozen million followers on Twitter and 61 one thousand thousand likes on Facebook. Just that doesn't finish them from growing their audience with funny memes.

One of the most contempo examples of a successful meme marketing campaign from them is their campaign for the movie Bird Box.

Produced and released on Netflix as i of their Netflix original movies, the movie was promoted via social media using a range of funny and viral memes such as the ane beneath.

Due to the swarm of memes around the release of the picture, lots of users were exposed to the memes, many of which had never seen the film before. With so many jokes and constant memes (many of which you had to have watched the motion-picture show to sympathize), this convinced a lot of users to finally requite it a lookout man.

BarkBox

BarkBox is a monthly subscription box that is full of toys and treats for dogs.

With over 300k followers on their Twitter page and 3 1000000 likes on their Facebook folio, BarkBox has managed to grow its audience using a range of relevant and domestic dog-related memes. Hither are some of their well-nigh successful memes from their Twitter page.

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Unlike other brands and businesses out at that place, BarkBox understands their audience very well and produce a range of dog-related memes that their followers are certain to honey.

Instead of constantly spamming users with their product (similar many brands do), BarkBox has managed to observe that fine line of humour and product placement within their memes.

Apple tree AirPods

Apple tree needs no introduction when information technology comes to marketing. With a marketing budget of billions of dollars, they seemingly don't even need to postal service on social media to get people to buy their products.

In recent years the most popular Apple product hasn't been their mobile phones or laptops, simply their AirPods. These wireless earphones have become a huge hit with consumers and have even become a status signal similar with nigh Apple products.

Around the fourth dimension they where released, there was a huge tempest of memes on Twitter and other social networks highlighting the price. Although some could fence these aren't funny or not showing the product in a good lite, the amount of exposure and free ad they got is worth it.

Hither are some of the memes that were being shared around the time of their release on Twitter.

Although information technology's non 100% clear if these memes were created by Apple or user-generated, the memes have still had a big impact on their make exposure. Non merely did they reach millions of users worldwide, but they also became an even more than desirable particular leaving them being sold out in well-nigh Apple stores worldwide.

Unsuccessful Meme Marketing

Just considering meme marketing has a depression barrier to entry, doesn't mean that information technology'south like shooting fish in a barrel to replicate the success. In most cases, meme campaigns volition frequently flop and leave the brand looking embarrassed and out of affect with their audition.

To give you an idea of what bad meme marketing looks like, here are some not so skilful examples that left users scratching their heads rather than smashing that retweet button.

Ruffles Impale The Meme

Ruffles produce a range of crinkle cutting white potato fries (or crisps) in America and have been around since 1961. In the hopes of trying to bring together in on some viral and popular memes at the time, Ruffles created this terrible meme and posted in on their Twitter page.

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To many, it might be hard to empathise why this is so bad, but the main problem is it's non that original or that funny.

The event is very low appointment from their audience when it could have had much more if they just put a chip more than time and endeavor into it.

McDonald's McSteak

McDonald's needs no introduction as one of the largest and most popular fast food brands in the world. Known for their TV ads, McDonald's also has a large social media presence divided past different regions.

In this bad example, McDonalds Britain has taken a meme from 2015, used the wrong meme format and basically embarrassed themselves in front of the 200k followers.

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To make things fifty-fifty worse, to all the meme fans out in that location, this meme doesn't fifty-fifty make sense. Based on the "say no more fam" barber meme, the original meme format shows a funny haircut and a picture or grapheme of what it resembles.

Even so, in McDonald's meme, it doesn't show any haircut or annihilation of the sort, leaving users a chip confused as to what the joke is. It's safe to say that the McSteak was a mistake.

How To Make Your Ain Memes For Advertising

Now yous've seen the power of memes and how they can help boost your make with niggling to no investment, how do you lot utilize the ability of memes for your ain brand?

Luckily, getting into meme advertising isn't as hard as it sounds, y'all simply need to go on up to engagement with the latest meme formats and give them your ain twist.

From the examples we've shown above, in that location are plenty of different meme templates and formats to choose from, y'all simply need to find the best ones for your brand. This can vary depending on what type of product or service you are selling, merely overall, nigh meme formats can exist adapted to fit near whatsoever product.

One time you've researched and found a good meme format, you can utilise free online meme generators to create the perfect meme for your social media accounts. Here are some of our favourites and the easiest to use:

• Iloveimg.com
• Imgflip
• Kapwing

Special Mention: Adobe Spark

The chances are you've already used Adobe's products in your life at some point, whether it be Photoshop, Illustrator or InDesign to name a few. To add to their product range, Adobe has recently released a new platform chosen Adobe Spark which is specifically fabricated for creating social media images. From banners to cover pictures, Adobe Spark comes preloaded with plenty of templates to take advantage of.

Our personal favourite is their free meme maker which quickly allows you to drag and driblet elements to make memes in record fourth dimension.

Once you've made your meme and posted it on social media, it doesn't end at that place. Checking the levels of engagement and reaction is crucial to understand what your audition likes.

High date is ordinarily a good sign information technology's working, while little to no engage could exist due to a number of reasons. Instead of giving upward after the first endeavour, y'all should at least try a few different formats and different memes to see if any of those results are better.

Now you take a good understanding of memes and how brands use them to increase their brand exposure, what are you waiting for? Get out in that location and brand some original and quality memes to share with your audience!

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